The Cultural influence of brands - in defense of advertising

rom this article we can see how brands are structured today..

how designers should be more aware of the environment and culture. designers should understand both of them in order to market the product. for example: international brands are well branded in many countries all around the world, they do their research quiet good they study and understand both important aspects which are the environment and culture and to know how consumers are smart. and here where we can see the differences that local brands are not well known because of the lack of knowledge, though they are living in this country and knowing the culture and environment! so what is the problem? i can not get it.

i hope soon this will change, a new blood will be in the market, new minds, and good energy would change this and make good products that can me deported too.

and it was mentioned in the presentation about how brands does understand our culture, religion and everything about us, i brought the Ad for mcdonalds about ramadan, and i found another one about christmas, i found it really interesting, how always ads are different depending to which country and place are you in.