AgainSarah Illenberger has created this cardboard smart car which was presented in paris by Marc Langenbrinck, managing director of the SMART brand.
he stated that this project was done to demonstrate that cars are not "disposable", and that the piece was highlighting the urban creativity and the green credentials of smart cars.
i found the idea really interesting, how a piece of art can give a deep understanding about a brand mission & vision. people might think that they can not really use this kind of crafting to enhance an idea, but this proves the opposite.. we should always experiment with whatever we have..
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