now after i have studied psychology of marketing and design, i have understood more about companies and marketing strategies they follow. And how it is almost all about selling their products in any way possible! then they started this new thing which is "Cause Related Marketing", as the examples which were mentioned in the presentation: Beneton, Body Shop, and Startbucks. by this marketing strategy they want to improve their marketing by relating their products with social issues!
In my opinion, i believe that it is so not related to morals, me as a consumer; for instance, if i have one of my family members who had a certain decease and some international company are marketing their product upon this cause! and i see nothing from them i will be so offended, and if i really wanted to help this cause i would go by myself to whatever organization and help with what i can do rather than buying a product thinking that it will help!
if i was to choose a cause related company or a regular company product, i would go for what i am used to get or what product i actually used to like, but nothing will affect me to buy from this company because they are "cause related"
for examples: Pampers they did many Ads and marketed themselves that they are helping to get 1 vaccine for a child buy buying one pack! for me i know that pampers is one of the best in the market and i would buy it for that! not for the cause they are relating too.
I think their point is, they will be donating to the cause regardless... but for a certain period they would be making it known, so that people that done often think like you do "go out an donate at your own time, in your own capacity" can get another wake up call to reality. Not everyone out there is as aware & these ads just bring about awareness...You mentioned that you know that pampers is one of the best, the next customer might not have experienced a pampers product as you have... this is just my personal opinion . Sometimes people should keep their opinions to themselves...
ReplyDeleteDont like it, dont buy / support it... Others appreciate it :)