Responsibility Answers Absurdity

The dictionary definition of the word “Absurdity” is the quality or state of being ridiculous or wildly unreasonable.

looking around us, all the restaurants and malls are a globalized brands, that you can find them everywhere whenever you travelled. but the interesting thing that maybe no one of the consumers did think about, is how did they move on having these products and not thinking or remembering how did they accept it at the beginning. this is how they started spreading all over the world by knowing, understanding, and make deep researches about cultures and different personalities. i think it is intelligent though it brings some negativity to the local brands.

Here in Saudi Arabia we have a lack to local brands and factories, or maybe there are some which are not famous because people are not supporting it! that come also because of the low quality or taste for some of them. Designers have a big role in that, that is why international brands got easily into our world. Advertising, branding is all what attracts people and make them buy the products.

Hopefully people here will be more aware of this issue, and i think it started to shown that new fashion designers appeared, but still they have to be aware of what people can afford and what they can't, if they want to succeed and get more consumers to buy their clothes then beat the market prices and let people appreciate local industry.

We as designers should help to built this relationship to get things better and to increase the local industry, by working as one hand everything can work.

and here i wanted to share with you an example of local clothing which people are buying from. and what it is good about it that it reflects the Arab culture and views.